When you hear the word “valley,” New York doesn’t usually come to mind. Nina and Julia Werman are determined to change that. As native Californians, both sisters grew up in the foothills, a part of California often defined as uncool, and they are proud of it. Now living in New York with a newly opened store, Nina says the name Valley — like their hometown and the Lower East Side —suggests an ethnically diverse, low-key, and culturally unique neighborhood. The name pays homage to the Werman’s childhood, and Valley allows visitors to experience a bit of West coast style in the heart of a hip neighborhood that has maintained its distinctive character.

Shopping on the Lower East Side often means perusing shops sprinkled all over. Now you can accomplish several tasks in one store. Valley offers an array of jewelry, clothing, and shoes, so there is something for everyone with prices ranging from $25 - $500. This spring, Valley will feature a new brand of skinny jeans that give women legs to die for. According to Nina, “these jeans are like a girdle for your legs.” At Valley women can find the latest trends on the racks straight from Japan, New York, and L.A. Well known designers include Mike & Chris, Grey Ant, and Alternative Apparel. Other fashion finds include hard-to-find boutique labels such as Sweet Tater and shoes by Sanita.

If you are not in the mood to shop, make an appointment for a manicure/pedicure or a painless wax procedure. At Valley your nails are treated to a nourishing moisture-rich treatment designed to promote healthy nails. To spice things up you can personalize your nails with a little art from their in-house nail technician. For wax procedures, choose from either an Azuline Sensitive Skin Wax or the Brazilian Hard Wax. Please visit their website for prices and additional information.

With so many offerings in one place, visitors can work up an appetite, and nothing is better than a Brazilian snack. Whether or not you plan to shop at Valley try Acai, the all-natural Amazonian palm berry fruit snack. Thankfully Acai is low-calorie, so you can have it anytime, and since it tastes like a mixture of blueberries and chocolate, how could anyone refuse?

If you want to shop with the likes of Tatum O’Neal and Lilly Taylor, head to Valley and find your style niche. As a bonus, all shoppers will receive 10% off store purchases during the month of February.